Google Local Service Ads

LSA campaigns that actually book jobs.

We run your entire Google LSA account end-to-end — verification, bidding, service-area tuning, review velocity and weekly junk-lead disputes — so every dollar of your budget produces a real booked job, not a wasted click.

300%

More phone calls

vs. cold organic

50%

Lower cost per lead

optimized bidding

$376k+

Monthly leads / jobs

across managed accounts

+70%

Avg lead lift

first 90 days

Full LSA account setup

Background checks, license & insurance docs, business profile, service categories, and zip-code targeting — done in days, not months.

Bid strategy & budget pacing

We tune bids by service, time of day, and proximity so you compete only where the lead value is worth it.

Junk-lead dispute management

Bots, wrong numbers, telemarketers, out-of-area calls — we file every dispute, recover your credits, and protect your CPL.

Weekly performance reporting

Calls, booking rate, top services, area-by-area ROI, and the exact optimizations we shipped that week.

Case studies

Real clients. Measurable wins.

A snapshot of accounts we've personally managed — pulled straight from the LSA & GMB dashboards.

Property Restoration

98% search impression share in a flooded service area

Impr. share
98%
LSA rank
Top 1
CPL
-34%

Challenge — Premium restoration brand was losing high-ticket water-damage jobs to two aggressive local competitors who were bidding harder on emergency keywords.

What we did — Rebuilt service-area zip targeting, raised bids only on water/fire emergency categories during storm hours, and pushed daily junk-lead disputes to recover budget.

Result — Captured nearly every qualified search in their territory — and at a lower effective CPL than before.

Construction

11 high-intent leads on a minimal weekly budget

Booked leads
11
Answer rate
100%
Spend
Low

Challenge — Small remodeling firm couldn't justify a big LSA budget and was getting drowned by national lead-gen brands.

What we did — Fine-tuned bidding by job size, paused unprofitable categories, and timed budget pacing to the hours their estimators could answer the phone live.

Result — Eleven booked-quality leads in a single reporting window — every one of them answered live by the owner.

HVAC

97.5% top-of-search during peak AC repair season

Top-of-search
97.5%
Call volume
LSA rank
#1

Challenge — Established HVAC company was falling out of the Top 3 every afternoon — exactly when emergency cooling calls spiked.

What we did — Aligned GBP review velocity with LSA bid windows, tuned hours and proximity, and disputed every robocall the same day to keep ranking signals clean.

Result — Held the #1 LSA slot through July–August heatwaves and grew weekly call volume more than 3×.

Restoration (Weekly)

6 booked leads in 7 days for a new launch

Leads / 7 days
6
Go-live
Wk 1
Junk paid
0

Challenge — Brand-new restoration franchise had zero LSA history and no Google Guaranteed badge — the cold-start problem.

What we did — Fast-tracked Google Guaranteed approval, launched with tight proximity targeting and high-conversion ad timing, and disputed the first wave of junk leads aggressively.

Result — Six qualified jobs booked inside the first calendar week of going live.

Why most LSA accounts under-perform

Google's LSA platform looks simple — set a weekly budget and go. In practice, ranking depends on review velocity, response rate, dispute history, business hours, service-area density and GBP signal alignment. Miss any one of those and your ads fall out of the Top 3. Kectick monitors every signal daily and adjusts before Google penalizes your ranking.

Pay-per-lead, not pay-per-click

Unlike traditional Google Ads, LSA charges only when a real lead contacts you — and Google refunds you for invalid ones if you dispute correctly. We log every call, classify it inside 24 hours, and submit refundable disputes so your effective CPL drops 30–60% versus a self-managed account.

Built for trades, restoration and home services

We specialize in high-intent local trades: plumbing, HVAC, electricians, roofers, water/fire damage restoration, locksmiths, cleaning, garage doors and more. Each industry has different LSA quirks — service categories that convert, hours that matter, dispute angles that work — and we've already mapped them.

Ready to turn search into booked jobs?

Free strategy call. We'll audit your dashboard live, project your ROI by trade & city, and lay out a 30-day plan.