98% search impression share in a flooded service area
- Impr. share
- 98%
- LSA rank
- Top 1
- CPL
- -34%
Challenge — Premium restoration brand was losing high-ticket water-damage jobs to two aggressive local competitors who were bidding harder on emergency keywords.
What we did — Rebuilt service-area zip targeting, raised bids only on water/fire emergency categories during storm hours, and pushed daily junk-lead disputes to recover budget.
Result — Captured nearly every qualified search in their territory — and at a lower effective CPL than before.